MEET THE COACHES

As a seasoned S&C Coach that has worked within pro sport, national governing bodies, education, and with high-level athletes privately, his experiences led to his view that the biggest difference could be made by starting quality S&C practices earlier. He founded the Youth Strength Academy in 2024 to start making that impact for the next generation.

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Sport: Ice Hockey

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Favourite lift: Weighted Chin Up

George has four years of S&C coaching experience, working with professional level ice hockey, netball, basketball, and cricket teams. He specialises in strength and power training, athletic development, and has coached athletes to British record performances in powerlifting. George is passionate about working with high-level athletes and ensuring training adaptations translate directly to enhance sports performance.​​

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Sport: Powerlifting

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Favourite lift: Bench Press

Ellie has four years of coaching experience in gymnastics and gym-based training. She specialises in strength, flexibility, and movement quality, with extensive experience working with young athletes and special populations. Ellie is passionate about making training fun while helping athletes develop and reach their potential.

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Sport: Figure Skating & Gymnastics

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Favourite lift: Back Squat

Brett has been in the industry for six years, starting at a gym in 2019. Since then, he has developed a keen interest in movement mechanics and training science. Having experienced the benefits of training on his own performance and injury recovery, he aims to provide guidance that helps other athletes excel.

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Sport: Ice Hockey

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Favourite lift: Trap Bar Deadlift